About Pulse
Pulse was built to democratize motorsport by providing smaller teams with advanced, telemetry and strategy tools previously only available to the elite. We believe in doing more with less, which is why its's our mission to level the playing field, by empowering ambitious teams to compete regardless of budget.
Pulse combines multiple AI technologies to deliver real-time insights: LLMs process and explain complex telemetry data in natural language, predictive models forecast component wear and race strategy scenarios, and machine learning algorithms analyze driver performance. This means you get instant setup recommendations during practice, optimal race strategy suggestions, and detailed driver coaching insights, all automatically generated and easily understood in easily digestible alerts.
Pulse significantly reduces operational costs through multiple avenues. Our AI replaces the need for multiple data engineers and analysts, dramatically reducing staffing requirements. The predictive maintenance system helps prevent expensive failures and optimizes component lifecycles, while AI-driven setup recommendations help maximize performance while minimizing unnecessary component stress and wear.
Pulse supports all major motorsport data systems including MoTeC, AiM, and Cosworth Pi, plus custom CAN bus setups. We analyze comprehensive data sets including: speed, RPM, throttle position, brake pressure, tire temperatures, suspension travel, aerodynamic load, and more. Our system is designed to be plug-and-play with your existing data logging infrastructure.
Pulse is designed to run on your team's own infrastructure, giving you complete control over your data and processing. The system can be deployed on any VPS or server environment you choose, ensuring data privacy and minimal latency. This self-hosted approach means your telemetry data never leaves your control, while still benefiting from our AI-powered analysis capabilities.
During sessions, Pulse provides instant insights through our live dashboard: immediate setup recommendations, smart alerts for critical issues, and strategy predictions. Our AI processes telemetry data in real-time to spot trends and potential issues before they become problems. For Pro users bringing their own LLM API key, you maintain full real-time capabilities while controlling your API costs.
Most teams are operational within 24 hours. We'll help you deploy Pulse on your chosen infrastructure, integrate your data logging systems, and train your team members. Your dedicated account manager guides you through the entire process, ensuring you're ready to receive insights from your very first session on track.
Pro tier includes a dedicated account manager, deployment assistance, standard technical support, and integration help. Enterprise customers receive additional benefits including dedicated race engineer support on race days, priority enterprise support, and custom feature development. All customers get access to our comprehensive documentation and training resources.
Our Pro tier (£2,500/car/year during early access, normally £4,995) includes all core AI features, real-time analysis, and basic predictive maintenance. You'll need to provide your own LLM API key and hosting infrastructure (we will help with this). Enterprise tier offers custom pricing with additional features like multi-car management, included LLM API usage, advanced simulations, and dedicated race day support. Both tiers include regular updates and improvements.
Since Pulse runs on your own infrastructure, you maintain complete control over your sensitive data. The system is designed to operate entirely within your environment, with no telemetry data ever leaving your servers. Pro tier users have additional control by using their own LLM API keys. We provide comprehensive security guidelines and best practices for your deployment while ensuring your data remains solely under your control.
Unlike traditional systems that simply display data, Pulse actively interprets and predicts. Our AI engine provides the analysis typically requiring multiple engineers: real-time strategy recommendations, automated driver coaching, predictive maintenance, and setup optimization. We focus on making advanced motorsport technology accessible to smaller teams, helping you compete effectively with lesser budgets.